CHARLES & KEITH Eid Al-Adha
The CHARLES & KEITH Eid al-Adha 2017 campaign focuses on the idea of a journey, whereby the charming landscape of the Middle East is photographed through the eyes of a local. Captured through the perspective of modest fashion influencer, Zeinab Hammoud, the story unfolds as she embarks on a destination-less meander through her hometown, featuring areas that are personal to her, with emphasis placed on the journey rather than the destination.
Featured in the campaign is a collection that makes use of sparkles, gemstones and metallic finishings as key design elements. The shoes are feminine and decorative, consisting of rhinestone platform heels, lace detailed sling back heels, slip-on sandals and block heel mary janes, while the bags are miniature in size, adopting structured geometric shapes.