CHARMING CHARLIE TO OPEN FIRST INTERNATIONAL RETAIL STORES
AT CITY CENTRE MIRDIF AND IBN BATTUTA MALL IN DUBAI
Partner, Apparel Group, Drives Middle East Expansion
Charming Charlie, the rapidly growing women’s contemporary jewelry and accessory retailer, today announced that it will open the brand’s first locations outside of North America this week with two new retail stores at City Centre Mirdif and Ibn Battuta Mall in Dubai. The stores will be operated by Apparel Group, Charming Charlie’s first international partner, which has further growth planned for the brand in Qatar this year.
Known for carrying a wide array of accessible fashion accessories merchandised by color, the Charming Charlie stores in Dubai will offer a full range of product including fashion jewelry, handbags, small leather goods, scarves, watches, sunglasses, a special occasion collection, and more. Each location will showcase the brand’s newest retail concept with signature double doors in vibrant pink lacquer and a residential-style interior that mixes feminine, mid-century accents with luxe materials and whimsical details.
“Dubai is the quintessential shopping destination in the Middle East and an ideal location for worldwide visibility as Charming Charlie begins to evolve into a global lifestyle brand,” said Charlie Chanaratsopon, Founder and Chief Executive Officer of Charming Charlie. “Partnering with Apparel Group, a proven retailer with a strong track record and invaluable expertise, enables us to provide a localized experience for our consumers as well as accelerate our growth in the region.”
Opening as many as 55 stores in the United States each year, Charming Charlie is continuing to build a loyal following of passionate clients and is quickly becoming the must-shop destination for women’s accessories. Building on its momentum, international expansion was the next logical step. The company’s movement into the Middle East marks the beginning of a significant transformation for Charming Charlie as it evolves into a global brand with a presence across three continents by the end of 2015.
“Brand expansion has always been a key factor in Apparel Group’s growth strategy and we look forward to launching our new partnership with Charming Charlie in the Gulf region,” said Nilesh Ved, Chairman of Apparel Group. “We believe that there is strong demand across the Middle East for Charming Charlie’s chic, effortless style, incredible value and fun shopping experience.”