Apparel Group launches Grand Centrale, Ajman; Your One stop family destination for Affordable Fashion
UAE, 14th July 2015: Apparel Group, a leading retailer and one of Middle East’s fastest growing business conglomerates, launches its first community centre in the UAE – Grand Centrale located at University Street Ajman. A special inaugural ceremony was held on the 14th of July at 10:00 pm and was attended by H.H. Sheikh Humaid Bin Rashid Al Nuaimi, Ruler of Ajman. Spread across three levels of retail space, this edifice offers the convenience of a neighborhood shopping centre, with the variety that comes with big malls.
Speaking on the occasion, Mr. Nilesh Ved, Chairman, Apparel Group said: “The opening of Grand Centrale – Ajman marks yet another milestone in the history of Apparel Group and brings us a step closer to opening 1,200 stores by the end of 2015. It has taken months of hard work and unwavering commitment to make this dream a reality. I do believe the centre will become the destination of choice in Ajman for those seeking exceptional value in an easy shopping environment”.
Grand Centrale encompasses a wide selection of brands and categories in a compact, shopping-focused format offering outstanding value for money. It has an Open Store concept and houses a number of Apparel Group brands; Athlete’s Co., Aldo, Aldo Accessories, All About Watches, Baby Centre, Bottega Verde, Call It Spring, Cold Stone Creamery, Dollar Plus, Glossip, Inglot, Naturalizer, Nine West, R&B, Shoe Studio, Skechers, and Tim Hortons are all part of this vibrant structure.
The front façade has a dramatic glass panel which is designed to radiate light throughout the centre. On entering, shoppers will immediately pass through the ‘Beauty Avenue’ that has international cosmetic brands like Inglot, Bottega Verde & Glossip. Customers can also grab a quick bite along with a freshly brewed cuppa at the Tim Hortons Drive-Thru.
Grand Centrale’s strength lies in its multiple and diverse anchor stores that include BabyCenter, R&B, Shoe Studio & Dollar Plus, all of which are home grown brands of Apparel Group.
With an idea of structuring a one-stop shop for all baby needs, BabyCenter is Apparel Group’s first home grown kids brand and has opened its first store in UAE at Grand Centrale – Ajman. The brand offers a wide range of products from fashion clothing, baby care & baby essentials to toys, nursery furniture, and home safety & travel accessories, delivering the best mix of well-known high-quality brands & in-house labels.
R&B offers exceptional Clothing, Footwear and Accessories for Children, Women and Men in a variety of styles to compliment the perfect look. The brand also has a swanky Home section offering a great range of soft furnishings and home accessories.
Shoe Studio revolves around the F3 concept – Fashion, Family, and Footwear, offering the best of multi-faceted footwear brands at affordable prices. The brand is a perfect combination of competitive prices, trendy products, perfect customer service and a modern store.
Dollar Plus offers thousands of items in over 14 major merchandise categories and is a dedicated one stop value store for all household & family shopping. The store offers its customers a broad assortment of general merchandise and seasonal items of international standards from across the globe at great value price points.
Ajman’s fashionistas can now quench their thirst for the season’s latest trends by visiting Grand Centrale – Ajman!