The Athlete's Foot is the world's first franchisor of athletic footwear and is recognized today as the world leader in athletic footwear franchising. Robert and David Lando opened the first The Athlete's Foot® store in 1971 in Pittsburgh, Pennsylvania. It was the first athletic footwear specialty store of its kind in the United States.

Soon thereafter, The Athlete's Foot® began franchising domestically, with the first franchise store opening in Oshkosh, Wisconsin in 1972. The first international franchise store opened in 1978 in Adelaide, Australia, the beginning of The Athlete's Foot® expansion into over 40 countries.

In 2006, NexCen Brands, Inc., a public brand acquisition and management company, acquired The Athlete's Foot and plans to continue to drive the growth of the brand worldwide through its branding and marketing expertise, supplier relationships, and global retail franchise management and support team. Throughout its history of growth, The Athlete's Foot has maintained its high quality brand image, and continues to innovate in its field as the world leader in athletic footwear franchising.

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TAF MIRDIFF	+971 4-2886620
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