Our high profile, impactful media strategies are developed seasonally and include indoor, outdoor, online, radio and print campaigns. Editors for feature magazines regularly pursue coverage of our brands. We have also consistently attracted strong media exposure in television and movie product placements as well celebrity endorsements. This coverage is equivalent to hundreds of thousands worth of dollars of advertising space each season.
Apparel Group has carried out few of the most innovative marketing campaigns in the region. Apparel has created a niche for itself in the fashion industry and is known for its repertoire of successful and glamorous launches. Few of the most talked about launches are Tommy Hilfiger, Kenneth Cole and Aeropostale etc.