LC Waikiki expands its retail footprint in Oman

LC Waikiki, Turkeys leading fashion chain, has opened its first store in Oman. The retail chain, specializing in clothes and accessories for men, women and children of all ages, has opened its doors at Muscat – The Avenues Mall, Oman in partnership with the Dubai based retail conglomerate Apparel Group.

Originating from France in 1985 and fostered in Turkey, LC Waikiki is a Turkish multi-cultural fashion brand that has a modern approach to retailing with a global appeal. LC Waikiki adopts the philosophy, ‘Everyone deserves to dress well’, thus offering a dynamic range of accessible yet stylish clothing to suit different styles and tastes, allowing its customers enjoy the advantages of affordable fashion.

“As LC Waikiki, we are proud to enter the Oman Market, with Apparel Group. LC Waikiki, a leading fashion brand of Turkey; is becoming much more international by adding new countries to its operations. Currently we are operating in 25 countries with very promising results. Entering Oman market is an another milestone for us” said, Mahir Bozkurt, International Retail Operations Director of LC Waikiki.

LC Waikiki’s growing distribution and market coverage is accompanied by a distinctive strategy – to provide high-quality clothes at great value. The brand places great emphasis on customer satisfaction and strives to serve each of their customer segments with unparalleled levels of service.

LC Waikiki has been recently presented with two important awards at the Retail Brilliance Awards which was held as part of the Emerging Markets Retail Summit 2014. LC Waikiki won the first place in the ‘Emerging Markets Retailer of the Year’ category and second place in the ‘People’s Choice’ category – decided by means of online voting across the world.

LC Waikiki opened its first international store in 2009 in Romania, and since then has expanded rapidly across the globe. The brand has stores located Albania, Azerbaijan, UAE, Belarus, Bosnia Herzegovina, Bulgaria, Armenia, Morocco, Georgia, Iraq, Iran, Kazakhstan, Kyrgyzstan, Kosovo, Macedonia, Egypt, Moldova, Poland, Romania, Saudi Arabia, Tajikistan, Russia, Syria, Oman and Ukraine. In addition, LC Waikiki plans on expanding and establishing its presence in Kenya, Tunisia, India, Indonesia and Algeria by the end of 2015, with an aim of reaching more than 200 international stores.