LC Waikiki store launch – Ibn Battuta
Turkeys leading fashion chain, specializing in clothes and accessories for men, women and children of all ages, opens its second store in the UAE, at IBN Battuta Mall, Dubai in partnership with the Dubai based retail conglomerate Apparel Group.
A grand launch event was held, where the Turkish Consul General in Dubai Mr. Erdem Ozan inaugurated the store. Shoppers and guests enjoyed a fun evening of fashion shows that gave them a glimpse of the latest fall/ winter styles & trends, music, games, and an elaborate spread of sumptuous food & beverages.
Originating from France in 1985 and fostered in Turkey, LC Waikiki is a Turkish multi-cultural fashion brand that has a modern approach to retailing with a global appeal. Aspiring to be a family brand, LC Waikiki adopts the philosophy, ‘Everyone deserves to dress well’, thus offering a dynamic range of accessible yet stylish clothing to suit different styles and tastes, allowing customers to enjoy the advantages of affordable fashion.
The retail sector in Dubai has shown rapid growth over recent years, with a number of international brands vying for a share of the lucrative market. “Entering the Dubai market is yet another milestone for LC Waikiki and we are proud to do so with our partnersApparel Group. LC Waikiki,is soon becoming an international brand by adding new countries and markets to its operations; currently we are operating in 27 countries with very promising results.”, said, Mahir Bozkurt, International Retail Operations Director of LC Waikiki.
LC Waikiki opened its first international store in 2009 in Romania, and since then has expanded rapidly across the globe. The brand’s head office is based in Turkey and has stores located in Albania, Azerbaijan, UAE, Belarus, Bosnia Herzegovina, Bulgaria, Armenia, Morocco, Georgia, Iraq, Iran, Kazakhstan, Kyrgyzstan, Kosovo, Macedonia, Egypt, Moldova, Poland, Romania, Saudi Arabia, Tajikistan, Russia, Syria, Oman and Ukraine. In addition, LC Waikiki plans on expanding and establishing its presence in Kenya, Tunisia, India, Indonesia and Algeria by the end of 2015, with an aim of reaching more than 200 international stores.
Waikiki’s growing distribution and market coverage is accompanied by a distinctive strategy – to provide high-quality clothes at great value. The brand places great emphasis on customer satisfaction and strives to serve each of their customer segments with unparalleled levels of service.
LC Waikiki has been presented with two important awards at the Retail Brilliance Awards which was held as part of the Emerging Markets Retail Summit 2014. LC Waikiki won the first place in the ‘Emerging Markets Retailer of the Year’ category and second place in the ‘People’s Choice’ category – decided by means of online voting across the world.