Apparel Connect Event
Acing their social media strategy, Apparel Group organized the biggest ever GCC Influencer meet at their plush HQ. The power list of social media Influencers were invited to a make-believe wonderland that was creatively crafted over weeks of meticulous planning and designing. Having enjoyed successful relations with many leading brands within the group, it was time for the influencers community to visit the retail giant’s hub, for an unforgettable tea – party!
October 17, 2019, marked the first ever extravagant Influencers meet at the Apparel Group’s head office. The entire Apparel Group’s offices, were turned into a whimsical utopia, inspired by the fairy tale; Alice in Wonderland. The impeccable décor had green woods, a key-hole entrance and the magical tunnel that represented the wonderland theme in the most Instagram worthy way. Live mascots of the rabbit and the mad-hatter merrily greeted the guests and transported them into the magical wonderland.
The event started with a throwback journey showcasing the milestones achieved over the last 20 years. An entire video wall was created and dedicated to tell the story of how Mrs. Sima’s love for good shoes set the stepping stone to building this marvelous empire that Apparel Group is today and the leadership of the visionary Chairman Mr. Nilesh Ved, has taken the group from strength to strength.
Following this the invitees were addressed by the Founder and Vice Chairperson herself, on the impact of social media and how it elevates a brand’s equity and engagement with real time insights. She also mentioned that the influencers community were more like partners in the business, and their feedback on the product range was imperative to the brands buying strategy.
The amazing portfolio of brands created an eye-catching pop up store each, showcasing the new FW collection for a sneak preview of what’s to come at their stores. Our in-house F&B brands served up an amazing lunch and special activations were created to engage the guests: Tailor shop by Levis, hand massage by Rituals, giant photo wall with a curated tea party set up, string wall art installation and a unique ‘sign and throw ‘memorabilia for the invitees to bid adieu to the wonderland in style.
If you missed the opportunity to have tea with the Queen, do see the updates on the social pages: @Clubapparel @thesimaved #ace2019