Babycenter

With an idea of structuring a one-stop shop for all baby needs, BabyCenter is Apparel Group’s first home grown kids brand and has launched two stores in the GCC; the first one in Barka, Oman and the second in the UAE at Grand Centrale – Ajman. The brand offers a wide range of products from fashion clothing, baby care & baby essentials to toys, nursery furniture, and home safety & travel accessories, delivering the best mix of well-known high-quality brands & in-house labels. Babycenter also offers a range of products for mothers and moms-to-be.