Havaianas

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The name Havaianas is Portuguese for Hawaiians. The first pair was born in 1962, based on traditional Japanese sandals known as Zori, whose soles are made of rice straw. The texture of Havaianas’ rubber soles is like rice grains, one of many details that make Havaianas unmistakable.
 
Havaianas has been spreading the Brazilian spirit around the world since 1962, with its iconic rubber sole and bright, colorful and summer-infused designs.
 
A global leader in the sandals category, with over 252 million pairs sold every year in over 100 countries, Havaianas has become synonymous with the summer spirit worldwide and is a must-have for beach-lovers. At first Havaianas came only in blue and white. But in 1969, due to a manufacturing error, a new green version of the Havaianas was created. Bad luck? We think not. The new model was a hit, opening possibilities and new colors such as brown, yellow and black. Continuing its momentum in the 90s, Havaianas launched its very first print which was floral with the hibiscus flowers – the first of many printed Havaianas. The 90’s as we already know was a turning point for the brand. The trend of turning the Havaianas white side downwards, leaving the colored part up, created sandals that seemed to have just one color. This was an inspiration to launch the Havaianas ‘Top’ style which is now available in 15 colors.

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