La Vie en Rose is launching FLEXIBLE

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La Vie en Rose is officially launching its newest generation of bras that set themselves apart with their new silicone wire

Dubai, U.A.E. – La Vie en Rose is pleased to announce the arrival of its new FLEXIBLE bras which will hit the stores in September. The FLEXIBLE bra sets itself apart from the competition due to its revolutionary continuous silicone wire providing support & comfort for every shape and size. The offer includes lightly lined and push up styles to suit every woman’s need to feel comfortable and sexy at the same time.

This fall, this new bra line is being launched in stylish and sophisticated colours. Besides offering unmatched comfort and natural beauty, these subtle and flattering styles are lined with a silky fabric making them virtually invisible under the most fluid and delicate fabrics. Matching panties are also available in the same soft material and color pallet for a coordinated modern look.

“The FLEXIBLE bra was developed for women who, all day long, are waiting for the moment they’ll be able to remove their bras. You already have too many things to think about during your day, your bra simply shouldn’t be one of them,” explains John Izzo, Vice-President of Design and Product Development at La Vie en Rose. “The silicone wire combined with the fact that the bra is moulded from a continuous piece of fabric resulted in the perfect solution to eliminate any potential chafing offering a much softer support.”

The silicone FLEXIBLE wire is the latest technology in the bra industry; La Vie en Rose is one of the first lingerie boutiques on the market to offer it to its customers across the world. “We are confident that our La Vie en Rose customers will fall in love with this bra just like we did,” explains Halina Wolczecki, Marketing Director at La Vie en Rose.

For a complete list of the lightly lined and push up FLEXIBLE bra specifications and available colours, please consult the enclosed document.

About La Vie en Rose

La Vie en Rose is the leading Canadian specialty lingerie and swimwear retailer catering to women aged 25-45. Known as a bra specialist, la Vie en Rose also offers a range of lingerie, sleepwear, loungewear, and swimwear. Acquired in 1996 by President and CEO François Roberge, the chain now counts nearly 180 boutiques nationwide, divided into three store concepts: La Vie en Rose, La Vie en Rose Aqua, and La Vie en Rose Outlet. Since the beginning of its international expansion in 2004, La Vie en Rose has opened more than 90 boutiques outside Canada, in 18 countries. Headquartered in Montreal, La Vie en Rose is a true Canadian success story and continues its international growth.