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About Sima Ved

Sima Ganwani Ved is the Founder and Chairwoman of the Apparel Group, one of the largest retailers in the Middle East, based in the UAE. The multi-billion-dollar company is home to 75+ brands with over 1,750 stores in 14 countries with 16,500+ human capital. Over the years, Mrs. Ved has been the recipient of many professional and personal awards, some of which include The Philantropreneur of the Year, Retailer of the Year, Great Place to Work, Great Women’s Award and Emirates Woman of the Year Awards.

Mrs. Ved was born in Africa and moved to Dubai by her self-made entrepreneur father in the 1970’s. She studied in King’s College London to achieve her bachelor’s degree and subsequently an MBA in Business Management She began her entrepreneurial journey at the age of 20, working in her father’s shopping mall in early 90’s as the manager of a department. To her, that set the tone of her value for hard work and business ethics.

Mrs. Ved is an active member of many world organisations such as YPO and CEO. Her compassion for underprivileged children led her to mentoring her teenage daughter, Sarisha Ved, to launch her own Athleisure brand F5 Global, where 100% of the profits from the “Fees for Tees” collection go towards the education of children. She simultaneously mentored her eldest daughter, Selina Ved, and founded a new social Ecommerce beauty platform called NESSA.

“When you think about female empowerment; you have a vague figure of someone in your head, but then you meet Sima and you go like, oh wait a minute; that’s female empowerment, that’s what it looks like!”, said Eva Longoria at the Global Gift Gala in Dubai, before bestowing Mrs. Ved with the Philantropreneur of the Year Award.

Every decade or so, Mrs. Ved likes to reinvent herself creatively. She has written a column for two and a half years in the newspaper in 2000, and at the same time won awards for her play acting. In 2010, she launched her own TV chat show, “Hi Tea with Sima Ved”, on Star Plus International. So, stay tuned to see what comes next!

Instagram Handle (Facebook & Instagram) – @TheSimaVed