New partnership between the Emperor and New Balance

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New partnership between the Emperor and New Balance

Al Wasl Football Company (Al Wasl FC) signed a three years partnership contract with New Balance, an American multinational athletic corporation based in Boston, Massachusetts and one of the world’s major sports kits manufacturers, to become the official clothing supplier for Al Wasl FC first team starting in 2018/2019 season.

By entering this partnership, the Emperor has become the first Emirati club that signs with New Balance joining a group of major clubs around the globe including Liverpool, Seville, Porto, and Athletic Bilbao, in addition to national teams including Ireland, Panama, and Costa Rica.

New Balance will provide Al Wasl FC with exciting designs in the coming seasons that represents the uniqueness of Emperor name; The partnership will see New Balance sell Al Wasl FC 2018/2019 kits at its official NB stores around the UAE as well as partner multi branded doors. Furthermore, New Balance will work in close collaboration with Al Wasl club management to help grow the partnership in the UAE and beyond and looks forward to delivering support to the Players, Club Officials and Fans through its upcoming campaigns and engagement .

In the coming weeks, New Balance will launch an advertising campaign to promote the Emperor’s shirts in the UAE and beyond, in addition to many other activities, which will be announced in a press conference to be held soon between the company and Al Wasl FC prior to the season commencing

Mr. Ahmad Al Balooshi, head of media department in Al Wasl FC, praised the new partnership between the club and New Balance. He said that being the first Emirati club to sign such agreement with prestigious company like New Balance represents the club’s long-term vision to build and promote its brand on global level.

Al Balooshi said: “This partnership with New Balance is a new milestone that supports our efforts to establish successful and sustainable partnerships with international companies, which represent our values, and ambition to be number one in all domainsNew partnership between the Emperor and New Balance

Brand Director Henwood who has been with the brand for 9 years said “Its an honor and privelige to be partnering with Al Wasl FC as the official Kit Supplier. The club has a fantastic proud history. We share the same core values and vision of the Club management and we are very excited about the partnership. Delivering a unique service to the Club is of paramount importance to us as a Global brand and we look forward to delivering support to the whole club – from on field support with Team kit to exciting fan engagement programs and leveraging our Regional /Global assets to help grow the Al Wasl FC club”

About New Balance
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