E-commerce fashion site – 6thstreet.com makes its way into Kuwait

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There’s about to be a new wave of shopping in Kuwait

6THSTREET.COM, the e-commerce fashion platform launched by Apparel Group, is thrilled to announce the expansion of its business into Kuwait.

6THSTREET.COM offers an amazing selection of shoes, bags and accessories for men, women and children from the world’s most coveted fashion brands like Aldo, New Balance, Charles & Keith, Nine West, Dune London, Skechers, Call It Spring, Nautica and many more.

6THSTREET.COM launched in the UAE in November 2016 and has since, rooted out in the Middle East region, expanding to KSA in July 2017. The fashion-savvy team at 6thstreet recognizes Kuwait as one of the fashion capitals of the Middle East region, thus targeting digitally savvy shoppers of the “now” generation.

Mr. Dharmin Ved, CEO, 6thStreet said, “After UAE and KSA, starting our operations in Kuwait was the next natural step in our expansion plan, which means a whole new wardrobe is just a click away for our Kuwaiti customers.”

He further added, “Given our strong regional experience and loyal customer base, 6thStreet is well positioned to create an impactful Omni-channel experience, including a fast and wide-reaching expansion of the portal, while, marketing investments will also be optimized to deliver aspirational and more impactful brand communication”.

The high-street fashion e-tailer also offers a click and collect in-store facility which is currently supported in the UAE and KSA and aims to launch this service in Kuwait as well by the end of the year.

Almost 50 brands – including Apparel Group – franchised and external brands – are available on 6th Street with new brands being added frequently. The site offers almost 15,000 SKUs today, which will go up to 30,000 with the addition of new brands. Customers will now be able to shop their favorite brands and get free delivery and returns in Kuwait.

Mr. Ved concluded saying, “The Omni-channel mechanism is quite simple at the core – it’s all about meeting the customer wherever he/she wants. 6thstreet will be expanding to other GCC countries and will also be launching a mobile app before the end of the year. This gives us leverage to build on our momentum and growth in this area and in turn provide the best customer experience possible”.